Positive Company Culture

5 Things to Avoid When Building a Positive Company Culture

Columbia Business School and Fuqua School of Business at Duke University surveyed more than 1,500 North American CEOs and CFOs and asked them about a positive company culture.  Over 90 percent of company executives said that culture is what’s important to the success of an organization, but only 16% said their company was at the place they wanted.

Small Business Trends looks at 5 mistakes that companies can make when developing a positive company culture. 

Not enough work life balance (Source)

A company’s culture must instill a strong work ethic, but it also should promote a positive work-life balance. People need downtime away from the office. They need to enjoy a Saturday afternoon in the park or dinner at home with the family. Employees are more productive when they are able to enjoy life outside work.

Lack of Humor Around the Office (Source)

Work is a serious business. Companies must innovate and grow, and employees are required to make important decisions on a daily basis. However, a work environment should be relaxed and place where humor is encouraged. Laughter has been proven to reduce stress, and a company’s culture should encourage joking and laughter. That doesn’t mean the idea should be abused. Employees must be productive and not spend too much time chatting and engaging in idle conversation.

Lack of Fast, Stable Internet Connection (Source)

An Internet connection is vital to any healthy business these days, and employees are likely to complain about a workplace without a reliable Internet connection. Studies have shown in recent years that employees have listed a bad Internet connection as the top complaint about a workplace.

Lack of Stimulating Surroundings (Source)

An office’s physical environment matters. Color and layout set the tone for a company’s culture. An office with a wide-open floor plan is very different than one with cubicles and offices for company executives. The décor of an office will provide employees with an overall sense of the company’s direction and goals. A company should modernize and update an office to improve moral and revitalize the brand and company.

Lack of Trust in Employees (Source)

Trust is the foundation on which any corporate culture is built. Without trust, executives cannot build a positive company culture. And once trust is lost, it is almost impossible to gain back. Trust is best built through open and honest communications. Company executives must be honest with employees, and keep them informed about the company, whether the news is positive or negative. They also should convey to employees that they must be truthful and honest with clients and employees. The company’s reputation must be based on trust.


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